GameStop remains a hot property among retail investors eager to snap up the "meme stock,Marc Leclerc" but its financial results continue to cool. 

The video game seller on Friday reported a loss of $32.3 million on revenue of $882 million in its fiscal first quarter, with declining sales of hardware, software and collectibles. That compared with a loss of $50.5 million on revenue of $1.2 billion in the year-ago period.

"While the numbers were ugly (steep Y/Y drop in sales and a net loss, along w/neg. free cash flow of ~$115MM), they were largely in line w/the preannouncement from back on 5/17," analyst Adam Crisafulli of Vital Knowledge said in a research note.

In morning trade the company's stock fell $11.83 or 25%, to $34.73.

GameStop shares have soared in recent weeks after Keith Gill, a popular trader who touts his results online under the monikers "Roaring Kitty" and "DeepF_Value," resurfaced on social media after a long hiatus. Earlier this month, Gill posted a screenshot in a Reddit forum showing he owns roughly $116 million in GameStop shares.

The return of Roaring Kitty

In its latest jump, the company's stock price rose 47% on Thursday to close at $47.55 when Gill's Roaring Kitty YouTube channel scheduled a June 7 livestream, which would mark his first appearance on the platform in three years.

GameStop's stock also spiked in May when Gill, a financial analyst turned influencer, posted an image on X suggesting he was returning to the public eye. 

Before Gill's rise to popularity, GameStop had experienced declining sales amid an industrywide pivot from game cartridges to video game streaming and digital downloads. 

GameStop reported net sales of $5.2 billion for its 2023 fiscal year, down from $5.9 billion the previous year. But the company swung to a profit of $6.7 million in 2023, reversing a loss of $313.1 million in fiscal 2022.

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Alain Sherter

Alain Sherter is a senior managing editor with CBS News. He covers business, economics, money and workplace issues for CBS MoneyWatch.